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Growth Marketing Manager

Transect

Transect

Marketing & Communications, Sales & Business Development
Austin, TX, USA
Posted on Saturday, March 30, 2024

Growth Marketing Manager

Austin or Remote

Role Summary

  • Drive the growth of our business, brand, and growth marketing strategy
  • Create the demand generation strategy and plans, and then execute and measure
  • Measure and improve the effectiveness of demand generation programs
  • Collaborate with the marketing team to enhance the culture, and narrative for growth

What is the opportunity?

  • Lead growth marketing for a growing, well funded, A round business, in renewable energy
  • Be part of a performance oriented, growth mindset, marketing group
  • Join a culture that appreciates the value of family life alongside work

Must have experiences:

  • 5+ years in B2B SaaS demand gen marketing
  • Proven success managing a content marketing program in a business of the scale of $1M to $10M ARR
  • Planning, execution, and optimization of demand generation programs including webinars, digital marketing, account based marketing, event promotion, and nurture programs
  • Proven expertise in developing and overseeing paid media campaigns on various digital and social platforms
  • Excellent program management and communication skills, and a consistent track record of working across sales, marketing and product teams
  • Fluent in marketing automation and CRM capabilities with hands-on experience (HubSpot preferred)
  • Startup experience in either Seed or Series A companies

Nice to have experiences:

  • Agency and vendor management
  • Collaborating with teams to execute product led growth
  • Austin, Texas based

What you’ll do:

  • Develop and implement demand generation programs that consistently deliver high-quality leads
  • Optimize the entire conversion funnel and continuously experiment with bidding strategies, targeting, messaging, ad creative, and landing pages to drive incremental pipeline
  • Manage forecasts and budgets for campaigns in connection with quarterly and annual plans
  • Travel 1 - 2 weeks per year to the San Antonio / Austin, Texas area for company on-site meetings

Who we are:

  • A “values first” inclusive, team of self-starting, mission-driven individuals.
  • Accountable, agile, and results-focused as we continue to scale with speed.
  • Scrappy, problem-solving big thinkers!

Company Profile

Transect’s software helps land developers to find, select, and assess their ideal project site.

Our deepest expertise is environmental and landscape constraints, it’s our secret sauce and it underpins our differentiation. The Transect data and interface help our customers to navigate the complex matrix of regulations and permits to get their ideal plot of land with the lowest risks. Today we’re focused on the renewables industry during its accelerated growth, and our solution has applications in all industries that buy and build on plots of land.

The company’s technology combines public and proprietary datasets, industry expertise, proprietary algorithms, and site-specific context, to accurately define timeline, cost, and footprint implications of permits and regulations. The permits are designed to protect endangered species, wetlands, aquifers, sensitive areas, and more, impacts of which can create years of delay and millions of dollars of mitigation cost to the businesses doing the construction. We help our customers understand how to avoid and minimize the impacts of these kinds of resources, showing them that what is good for the environment is almost always also good for business. Our typical customer uses our software to consider over 100 sites per year.

Our team has over 50 years of experience managing environmental compliance and permitting underpinning our differentiation.

Other Benefits:

  • Stock options
  • Thriving remote culture
  • Unlimited PTO
  • 100% Paid Employee Health Benefits
  • 401K