Product Marketing Manager, Residential
Omnidian
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Posted on Tuesday, July 23, 2024
About Omnidian
Omnidian is building a more sustainable future for the planet. We assure that IoT-enabled distributed energy assets perform at their best through our passionate teams, our innovative technology, and by creating an amazing customer experience. We're a well-funded, growth-stage, B Corps certified company offering the potential for enormous impact, both on our products and on the world.
We are headquartered in Seattle, but are open to remote location depending on role and if a candidate resides in a state we currently employ in.
The Job
As a Product Marketing Manager for our Residential business line, your priority will be developing and delivering go-to-market strategies and impactful content that enable sales to sell more products and ensure the sales team understands how and when to effectively use that content. This role also supports the strategy and touchpoints for our client and customer experience.
You will be responsible for content development and training for the Sales team, from updating programs for minor product changes to implementing entirely new product programs and sales approaches and methodologies. As we aggressively scale, you will ensure that we have best-in-class collateral, sales decks, pitchbooks, and onboarding training experiences for all new sales directors and leaders.
Reporting to the Director of Product Marketing, you will work closely with Product Marketing, Sales, and Client Success leadership to ensure customer-facing teams represent our value proposition and position in the market most effectively and impactfully.
What You'll Do
- At Omnidian we believe in trust and autonomy. How you create an impact is ultimately up to you. Here is an outline of some of the things you’ll be doing:
- Be Omnidian’s expert on our buyers and their behaviors, identifying market patterns, opportunities, and industry trends.
- Develop and describe customer personas, identify Omnidian’s ideal customer profiles, and use this segmentation and insight to inform product positioning, packaging, and pricing.
- Achieve a deep understanding of the solar and renewable energy industry and Omnidian’s position in the market.
- Work with Product Managers to measure and track TAM/SAM.
- Gather and analyze market data to identify trends, opportunities, and threats, including competitive analysis, market trends, and voice of customer initiatives.
- Develop sales pitches, sales decks, and ad-hoc account-based management content.
- Work closely with the Product team to represent value propositions, address and overcome prospect pain points, and position Omnidian as the industry leader.
- Create and maintain best-in-class collateral, sales decks, pitchbooks, and onboarding training experiences for new sales directors and leaders.
- Provide the residential Sales team with the tools, resources, and training needed to effectively sell Omnidian’s residential products to clients, including product training, sales presentations, brochures, and case studies/metrics to effectively communicate the products’ value proposition.
- Identify barriers, objections, and friction points in Omnidian’s onboarding and customer journey, building training and teaching our sales executives to overcome these and create reasonable client expectations.
- Ensure all market-facing materials align with our brand voice and represent Omnidian’s public-facing brand experience.
- Develop messaging and touchpoints throughout a residential client’s journey with Omnidian that show the value of our products and services, including enhanced reporting for clients that provides actionable insights that will positively impact our clients’ bottom lines.
Market and Customer Insights (30%)
Sales Enablement and Content Development (40%)
Client and Customer Experience (30%)
Who You Are
- You possess exceptional executive communication skills, including listening, speaking, writing, and presenting.
- You are an agile innovator, open to experimenting with new methods that impact results.
- You are a strong collaborator with a proven ability to work across teams to get things done, familiar with identifying internal stakeholders, and skilled in communication alignment, getting buy-in, and conflict resolution.
- You excel at time management, designing onboarding or training programs, and developing go-to-market plans with time as a metric of effectiveness.
- You bring clarity to ambiguous situations and are quick to action.
- You have integrity, treat people with respect, and are proactive in taking initiative.
- You have a passion for the work, attention to detail, and can remain calm under pressure.
Experience You’ll Need
- 5+ years of experience in product marketing and sales enablement
Experience That's a Plus
- Experience in the solar, renewables, or energy sector.
- Experience in environments with both large enterprise clients and direct-to-consumer sales
- BS in business or equivalent
Work-life and Culture
- All of our roles offer the opportunity to work remotely
- If you are in the Seattle, WA area, we offer a vibrant and creative co-working space in the heart of downtown Seattle
- If you are near one of our employee clusters, we offer one or more local gatherings per year
- We provide outstanding benefits that we are continually improving upon, including family medical, dental, vision, disability, parental leave, 401(k) administration, self-managed PTO or 15 days of PTO in your first year, and paid sabbatical leave after four years
- We offer a competitive total compensation package that includes monthly health insurance premiums, quarterly bonus and long-term stock options for every employee
- We love to lift each other up through company-wide slack channels such as #puppiesandpets, #omnidian-wellness, #praiseandbooms and #sustainablefuture
- We are a passionate, mission driven team that believes in collaboration, mutual respect and trust. For examples, check out our posts What Makes an Ethical Company? and Why We’re Proud to Be a Certified B Corp
Grow With Us
- We mentor and invest in our employees and prioritize them for future opportunities. Check out our Instagram reels to see a few career journey examples
- Internal candidates: Check out our advice on Internal Transfer: Job Application Process
- Here are the next roles in this career track:
- Senior Product Marketing Manager
- Principal Product Marketing Manager
- Director, Product Marketing
- We’re a fast-growing startup, which means we’re constantly reinventing processes, adding new products, and asking people to use all of their skills and talents. That means there’s gonna be a lot of opportunities for you to grow, which also means you will likely be stretched in ways you’ve never experienced in a job before. If you are resilient, determined, and not afraid of a big challenge, come apply.
We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our customers. We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. We value diversity and inclusion and are committed to ensuring our hiring and retention practices, as well as our office culture, reflects this value.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Omnidian is an equal opportunity employer. We are committed to diversity in the workplace. We make employment decisions on the basis of merit and business need. We hire without consideration to age, ancestry, citizenship, disability, gender expression, gender identity, marital status, national origin, political activity or affiliation, race, religion, sexual orientation, veteran status, or any other basis protected by law.
We invite you to be part of our mission to create a workplace that is inclusive and welcoming to all.
This job is no longer accepting applications
See open jobs at Omnidian.See open jobs similar to "Product Marketing Manager, Residential" Blue Bear Capital.